„Drinking water is essential to a healthy lifestyle.“ – Stephen Curry, Air Up
Who among us would have thought that our brains could be tricked with a simple trick? That’s exactly what the inventors of Air Up did. You drink crystal clear, healthy water but it tastes different. Or should I perhaps say: you smell something else?
The fusion of science, biology and marketing have brought this brand to life. The brilliant idea encourages people who don’t like drinking water – like me – to drink more. And without us having to force ourselves to do it. Because sniffing out an aroma that you like makes it a lot easier to drink.
A brand comes to life
Air Up is an innovative German company founded in 2018 and headquartered in Munich. It has developed a unique drinking system that allows plain water to be flavored through scent perception without adding sugar or other additives. This concept is based on the principle of retronasal smelling, in which aromas travel through the throat into the nose, creating the impression of a specific taste.
“ … creating the impression of a specific taste. „
Air Up’s core product is a reusable drinking bottle that is available in various materials and sizes. The bottles are made of either robust, BPA-free plastic or stainless steel and hold between 650 ml and 850 ml, depending on the model. An integrated straw directs air through a fragrance pod on the bottle mouthpiece when drinking. These pods contain natural flavors and are available in a variety of flavors. When you drink, flavored air is sucked in and reaches the olfactory center, giving the impression of taste even though you are drinking pure water.
Collections & Taste
“ Valentine´s Special „
Depending on the season, Air Up also has different collections. Since we are now close to February, it makes sense that there now is a very special range – you can guess twice. For Valentine’s Day 2025, Air Up is releasing a limited special edition that is perfectly tailored to the romantic season. The “Valentine’s Special” collection includes elegant bottles in soft rosé and berry tones or a strong red. There are also new fragrance pods with seductive flavors such as “Berry Love” (raspberry-blackberry mix), “Sweet Kiss” ( vanilla caramel) and “Rosy Delight” (lychee rose petal). These special editions provide a unique taste experience and are only available for a short time.
Air Up offers a diverse selection of scent pods that make it possible to add different flavors to water through scent perception. Available flavors include but are not limited to: fruity, drink-inspired, sweet and exotic flavors. So in simple words there is a selection that won’t get boring so quickly.
My SUMMARY
Air Up has revolutionized the beverage market with its innovative approach to adding flavor to water through scent perception. With a clear focus on sustainability, continuous product development and a diverse product range, the company appeals to a broad target group while promoting a healthy and environmentally conscious lifestyle.
As I briefly mentioned before, I am a very bad drinker. I don’t particularly like water because it’s too boring for me personally. In addition, I often forget to drink something if the drink isn’t right in front of me. Except on vacation, where things work somehow differently. But with the air up bottle, which I now take with me almost everywhere, I make sure I drink enough. Sometimes there is just something small that we need to get us to drink water again. And air up did it well.
OVERALL Conclusion
Air Up uses scent pods to enhance the taste of water, without sugar or additives.
Strongly expanding company with international awards and increasing sales.
Different flavors & collections which vary often
A great way to drink more water – even for non-water lovers
_____________________
RELATED POSTS
_____________________
FIND ME ON INSTAGRAM
